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The Tie2022

We are in the studio. I tell the model to wear a tie and a fake mustache and strike a pose.

She feels more powerful,
she feels more respected,
she can impose, she can judge, she feels invincible, untouchable.

Then she is angry.

The tie doesn't have superpowers. It is society that has had a destructive superpower for too long.

The Tie photo project, created spontaneously in the studio during a photo session, shows how society and its built-in machismo have shaped the psyche of many people. The model, wearing a tie that has who knows what superpowers, begins to feel more confident, stronger, more powerful, invincible. I'd like to say these are ironic, staged photos, but unfortunately it's a true story that seems insignificant, yet reflects a reality we live in, where even today many women feel inferior.

Spread the word

Check out the “Fuck You” T-shirt by the brand “Spread the word”, inspired by the photo project “The Tie”.

Spread the word
The Tie – 1
The Tie – 2
The Tie – 3
The Tie – 4
The Tie – 5
The Tie – 6
The Tie – 7
The Tie – 8
The Tie – 9
The Tie – 10
The Tie – 11
The Tie – 12
The Tie – 13
The Tie – 14
The Tie – 15
The Tie – 16